Design Tendencies of the Art Nouveau Movement With Plakatstil Design

Art Nouveau was popular in the very end of the 19th century, into the beginnings of the 20th century. It affected all branches of fine fine art and design. Before Art Nouveau, anything that wasn't painting or sculpture was considered an inferior art form. Information technology sought to constitute that ads, compages, article of furniture, etc all deserved just as much craftsmanship and good pattern.

As it rose to popularity, Art Nouveau was considered new, modern, and young. Information technology was characterized by natural, organic forms and shapes. The goal of all these curving, flowing shapes was to create buildings, environments, and piece of furniture that was an extension of the natural environment around it. Designers emphasized high quality adroitness over sloppy mass product, and form that follows office in a higher place ornamentation just for decoration's sake.

(Nestle and Job advertisements past Alfons Mucha. Cafes Torrefies by Henri Privat-Livemont)

In architecture and furniture, designers used iron, glass, and forest in unconventional ways to reach this cute, decorative aesthetic.

(Paris Metro entrance designed by Hector Guimard)

In spite of how popular and influential Art Nouveau became, as a movement it was relatively short-lived and really, what it best did was transition design from the 19th century to mod styles. It had meant to get away from clutter and pointless decoration, only as artists and designers took it further, that principle seemed to go by the wayside. And every bit World War I approached, the inefficient and expensive way compages used its medium no longer seemed worth information technology. Fe and drinking glass had more of import things to practice, similar fight the Cardinal Powers! Bauhaus, Fine art Deco, Plakatstil, and other styles that were more than streamlined, geometric, and matter-of-fact took over. Decoration and ornamentation were suddenly out; stark, minimal pattern that focused intensely on part over grade was in.

Bold, strong shapes! Advertisements that showed the product, non half-naked ladies! (Dubonnet ad and Normandie poster past A.M. Cassandre. Manoli ad by Lucian Bernhard. Binaca ad past Niklaus Stoecklin)

Today, Fine art Nouveau nonetheless influences designers. Only as Bauhaus, Mid-Century Modern, Popular Art, and other past fine art movements simultaneously practise the same. They're constantly beingness reimagined, remixed, and reinterpreted in ways to all-time suit the needs of a design.

Art Nouveau experienced a bit of a psychedelic revival in the 1960s. And Art Deco is always existence tweaked and used in new designs. (Fillmore poster past Bonnie MacLean. Saville poster by Hapshash and the Coloured Glaze. Black Keys poster past Shepard Fairey)

My Indicate Being…

Digital and web blueprint as a medium is immature. Really young. The fact that information technology is even recognized equally a existent medium, one that deserves the craftsmanship and quality of design every bit any other medium, is withal a relatively new achievement. And information technology'south irresolute and evolving every day, just as technologies and our relationship with them are constantly new and different. So it's natural that periods of transition are sometimes needed; what we need from the web and our devices changes. Our digital linguistic communication is constantly changing. At one betoken in time, nosotros needed a agenda on a computer to look like a calendar on a desk, because what the hell does a calculator calendar look like?!

The never-ending development. Once upon a time, Lotus Organizer looked amazing. (Lotus Organizer, iCal, Anchor)

We accept needed to take nature and extend it into UI, site pattern, apps, into all things interactive, so that this new and foreign affair is relatable and familiar. So that our definition of what is a function of our natural world is redefined. And so, fashions come and become. We go excited about one affair, have it too far, then course right. From this we're constantly learning strengths and weaknesses of unlike styles.

Fine art Nouveau, at its best, is cute, functional, and richly elegant. Skeuomorphism has the same capacity. (Is now the part where I link to 76 Synthesizer? Yep.) And our historically heavy reliance on visual metaphors has served a purpose. It bridged the gap betwixt our natural and digital environments. That linen texture, the showtime time you saw it on an iPad, helped you emotionally connect to this new, conflicting device.

Flat design feels heady and new right now considering it is a visual shift. It represents a new relationship between users and their devices. One that is, visually, more streamlined, matter-of-fact, and honest. Information technology doesn't hide the medium behind these visual metaphors; it embraces it for what it is. It dares to assume that it doesn't need visual cues from the real world to feel comfortable, familiar, and engaging.

So does this hateful creating flat designs will e'er generate work that's trendy or forwards-thinking? Does it hateful skeuomorphism is ever dated and tacky? Neither. Information technology simply ways we, as an industry, have lately been consciously focusing on some other option in our commonage toolbox. Though information technology may offset to experience like overkill, this reflection on our evolution is worthwhile. Nosotros take a fuller picture of the directions that are available to us. Whether the best solution for a project is to go w, into untamed, wild flat territory, become east and find a new, fresh perspective on the classics, or Robert Peary out and be the beginning to trek into uncharted northern lands. Nosotros explore what's out there to become improve navigators and conquerers of the vast terrain ahead of u.s..

As nosotros commencement reinterpreting and remixing digital design trends, we'll begin creating solutions that aren't trendy at all. They'll simply exist the best solutions for a project.

Further Reading

• The Flat Pattern Era
• In Response
• The Trend Against Skeuomorphic Textures and Effects in User Interface Design
• The "Whatever Blueprint" Manifesto
• How We Started Calling Visual Metaphors "Skeuomorphs" and Why the Argue over Apple's Interface Design is a Mess

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Source: https://www.viget.com/articles/so-in-right-now-flat-web-design/

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